The world leader in graphic tablets was in need of promotional campaign trying to convince young and eager graphic artists to take their artwork to the next level. Based on two simple studies - 1. graphic designers are driven by their ambitions to get »better«, to work more effective and to find a unique style. We loved the idea of a strong keyvisual and the appealing message to start something great and step up to a next level. The campaign was integrated in a website hosting tutorials.